Yonex Co., Ltd. (hereinafter referred to as “Yonex”) is excited to announce the opening of the YONEX OSAKA SHOWROOM in Umeda, Osaka, scheduled for mid-December 2024. It will be Yonex’s third showroom worldwide after Tokyo and Shanghai.

The new showroom will be located in Grand Front Osaka, a major commercial complex just outside Umeda Station in Osaka. Umeda Station, often called the gateway to Osaka, is an important transportation hub in Western Japan’s Kansai region.

The upcoming Expo 2025 will be held in Osaka, bringing many domestic and international visitors to the region. The international staff at the YONEX OSAKA SHOWROOM will accompany both Japanese and inbound customers alike on their quest to find the best Yonex products.

The YONEX OSAKA SHOWROOM will be the biggest Yonex showroom to date, with a floor area of 1,000㎡ and an extensive product lineup ranging from racquets and golf clubs to apparel and shoes. It will also serve as a place of communication where customers can learn about Yonex’s core values and dedication to craftsmanship and innovation through product stories and services.

Yonex is strengthening its global DTC (Direct-to-Consumer*) capabilities as part of its medium-to-long-term strategy, and the YONEX OSAKA SHOWROOM will provide opportunities not only to uncover new consumer insights for better consumer-centricity, but also to bring the joy of sports to more people.

^*Direct to Consumer：A business model where the manufacturer connects directly with the consumer to provide its products and services.

【店铺简介】
1．Store Name          YONEX OSAKA SHOWROOM
2．Address                Grand Front Osaka South Building B1 Floor 4-20 Ofukacho, Kita-ku, Osaka
3．Product Lineup    All Yonex sports categories
4．Floor Area            1,001.42㎡
5．Languages           English, Chinese, Japanese